It can be a great way for companies to build their brand, and gain recognition, whilst connecting their core customers and gaining new ones.
Most businesses want to achieve a higher profile online and increase their reputation.
SMEs cannot afford gigantic media campaigns like the large corporate giants. Social media is a cheap alternative.
Social media marketing takes a lot of time, thought, dedication and has to be strategically planned, to target the right consumers if it is going to produce high results, it doesn't happen over night.
If you want your social media marketing to be a success, your content needs to be engaging and informative for the right audience.